Data 360

Segmentation

Luke Green, Maycon Cesar de Paula Santos

Re-imagined Segmentation

Why this work is important

Addresses critical usability gaps in our current Segment builder.

The problem this work will solve

Goal is to increase adoption among non-technical users. Builds on several years of user research and customer feedback.

Current status

Engineering is costing. Technical reviews with Engineering are next up.

Prototype Usability Findings Usability Findings
Visual from Re-imagined Segmentation, source slide 26.

Segmentation

Shortcuts

Why this work is important

Dramatically simplifies data model navigation, our most cited pain point.

The problem this work will solve

Builds on several years of user research and customer feedback Increases ease of use for marketers

Current status

GA August 2026

Next up

Full filter-level Shortcuts and Shortcut Categories for easy organization

Figma Designs Usability Findings
Visual from Segmentation, source slide 27.