Automation

Headless Authoring

Matias Viaro

Headless Authoring

What

Headless automation tool democratizing flow creation across personas

Why

Building automations is too technical — a steep learning curve separates business intent from technical execution

Steps taken

Built FlowJam, an agentic canvas-first environment translating natural-language intent into executable flows with AI suggestions and live visual feedback

Current status

Dreamforce GA; UX improvements ongoing

Next up

Another research round; refine the PM/UX/Dev process with AI

Figma Research Internal Pilot Pilot intro
Visual from Headless Authoring, source slide 7.