Connections User Lab
What
UX-driven User Research Lab at Connections — live marketer feedback on Flow for Marketing
Why
MC Next parity and Marketing Vision work need marketer signal early — Connections put in-flight work in front of 7,500+ attendees
Steps taken
Elisa & Jess ran the UX User Lab on the show floor, holding 12 in-depth customer conversations with marketers on orchestration experiences
Current status
Research — synthesizing findings into pilot and beta priorities
Next up
Feed marketer insights into MC Next and Marketing Vision roadmaps; recruit conversations into pilot cohorts; repeat lab at Dreamforce
