Automation

Marketing Vision

Elisa Krebs

Marketing Vision

What

Marketer-centric, Flow-powered orchestration experience

Why

Flow's admin-centric jargon blocks marketers from campaign orchestration

Steps taken

Designed a marketer-first builder shell with simplified terminology, contextual AI assist, and built-in collaboration; built two demos to socialize the vision

Current status

Ideation

Next up

Validate the builder shell with marketers; align with MC Next parity and HSF; scope the 266 build milestone

Demo 1 Demo 2 Prototype Prototype
Visual from Marketing Vision, source slide 8.