Tableau Interoperability

Amy Turner, Ginger Gloystein, Alessandra Savitski

What

Fall 2025, the product strategy was, in part, focused on making pieces of Tableau & Tableau Next interoperable for customers who had both tools. However, the value proposition and hypothesized use cases had not been evaluated with customers.

Why

Before investing in expensive product development, we pressure-tested interoperability use cases with customers who own both Saleseforce & Tableau (i.e. the target audience for interoperability). Impact: Research raised questions about viability & customer value of the strategy. Pivoted ELT thinking away from front-end unification & towards unifying the “middle” data layer.