TDX User Lab
What
UX-driven User Research Lab at TDX — live customer feedback on Flow sneak peeks
Why
Pilots and beta need real customer signal early — TDX put 754 attendees in front of in-flight work instead of waiting for launch
Steps taken
Ran 6 sessions over 2 days across Flow Usability Baseline (278), Future of Flow Design (69), ScreenFlow (27), and Builder Improvements (40); drove 76 Flow Jam beta signups
Current status
Research — synthesizing findings into pilot and beta priorities
Next up
Feed insights to product/eng roadmaps; convert beta signups into active pilot cohorts; repeat lab at Dreamforce
