Data 360 Persona Framework
Why this work is important
Our refreshed Data 360 persona framework categorizes our core user base into five distinct profiles, reflecting their diverse roles, skills, and platform interactions.
The problem this work will solve
This work provides a shared framework for how we design, prioritize, and communicate product decisions around the needs of our current core users.
Steps taken to get there
Developed from a recent survey of existing users and their JTBD– technical capability, hands-on involvement with the platform, and business context stood out as the primary characteristics responsible for meaningful differences across user groups in our sample. Next up Data 360 Synthetic Job Performers – grounded on this work and data from historical transcripts, usability results, and other sources– will be used to gather early concept feedback, conduct heuristic reviews, and accelerate project and employee ramp-up on user context.
